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As the holiday season approaches, readers may find themselves wondering what to buy for that special database marketing manager on their gift list.The

PerformanceData, the credit information provider formerly known as Trans Union, has appealed the Federal Trade Commission’s August decision that the firm’s

Doctors and drug companies are always looking for ways to get their patients to keep taking their prescription medicines over time. One company has come

Looking for the ideal holiday gift for that special someone?How about Opie, the Holstein steer? He’s touted as a 1,500-pound “party animal” that animal

Maybe it’s the postage hike, maybe it’s the stock market. Maybe it’s simple list fatigue. But DMers contacted by DIRECT magazine for our annual forecast

Home Delivery/USA Of course it’s important to know your customer, but for Packard Bell, it became crucial to get to know its retail salespeople – and

The College Report PROMO Magazine’s first Internet College session, held last month at PROMO Expo ’98 in Chicago’s, produced so many fascinating and useful

All interest is active. We take interest. E-mail helps customers act quickly and easily on their interests. That’s why, as Yoyodyne vp marketing Jerry

A Shot of B-12 B-12, which began in 1991 as the below-the-line group at Milton Samuels Advertising, has purchased Sukon Marketing Communications LLC,

One advantage of being in this business is being exposed to what’s hot and what’s happening. Much of our exposure is a result of spending a lot of time