Search Results for: data

SEARS CANADA INC. has managed to solve a database problem that’s confounded many marketers: channel conflict. It accomplished this by putting retail and

CAN TARGETING in the interactive display ad arena make a difference? Boston’s NineCo is betting it does, and agencies that have placed clients on the

Epsilon Data Management Inc., Burlington, MA, has bought marketing and creative services company Cohn Godley Norwood, Boston, in a stock and cash transaction.

Total Response Inc., Indianapolis, hired Julia Pekarek as account manager.Wendy Z. Vagnoni was named creative director at DMW Worldwide/Philadelphia.

CONSUMERS increasingly view doctors as less-than-trustworthy technicians, chosen more for their location or managed care affiliation than their bedside

TOP US IF you’ve heard this one. What do Basil Fawlty and a young Obi Wan Kenobi have in common? Not much-unless you count an authoritative manner and

IN JANUARY, Christophe Pettus, president of San Francisco adult product DMer Blowfish, broached the idea of scaling back the company’s paper catalog to

Photo Database Threatens DM Fallout MARKETING ACCESS to motor vehicle data has been called into question once again following the disclosure that Nashua,

AMERICAN CONSUMERS CAN hold all a direct marketer could want to know about them in the palms of their hands. All it would take is the acceptance of smart

BookScan, a New York publishing information services provider, has joined with book wholesaler Ingram Book Co. to offer exclusive online point-of-sale