Search Results for: data

infoUSA, Omaha, NE, will enter into a long-term data-licensing agreement with Dolan Media.As part of the licensing arrangement, Dolan will pay a $15 million

A cross-section of Germany’s top service providers was asked some tough questions at DIMA ’99 yesterday, not the least of which was this: What are you

Deutsche Post has teamed up with Pitney Bowes and Direct-Marketing Logistic on a pilot program to invoice direct mail postage online. If successful, the

A consortium of major Internet advertisers and advertising companies unveiled a package of self-regulatory guidelines Monday at a Federal Trade Commission-Commerce

German direct marketers, long burdened with some of the toughest privacy laws in Europe, may be hit with an even more restrictive measure. With the dusting

American List Counsel, Princeton, NJ, has sold a 33% stake in its interactive marketing services business, formerly known as ALC Interactive, now called

Fulfillment executives give their views on the Internet, targeting, sweepstakes, and prize deficiencies.They’re the people who collect and process all

Promotion people are daring people. They send identical twins to accost shoppers at supermarkets. They have people drink beer out of paper bags. They

Business is good. But how do you know? I mean, how do you really know? Once, all you cared about were products and events. Working with retailers on co-marketing

Legislators are moving ahead with sweepstakes restrictions. Speak now, or forever hold your sweeps.How broadly – and how tightly – should legislators