Search Results for: data

Valassis Communications, Inc., the Livonia, MI-based newspaper freestanding insert and direct mail marketer, has joined forces with VNU Marketing Information,

Tracking E-Visitors May Soon Get a Lot Tougher SCRAP YOUR COOKIES. Within three years, legislation will prohibit the involuntary identification of visitors

It pays to segment your markets into groups of similar customerseveryone knows that data is the most important element in business-to-business marketing.

Targeting a customers’ needs can improve a company’s opportunities MOST OF US have been involved in the planning, development and/or use of at least one

How to determine exactly what you’re testing ONE OF THE defining characteristics of database marketing is the ability to test and evaluate. By refining

Amazon.com has revamped its privacy policy, and is contacting its entire 23 million-customer base via e-mail regarding the changes.”We value the trust

Frequency Marketing Inc., Cincinnati, promoted Jim Kuschill to senior vice president, chief technology officer. He joined FMI in 1995.UtopiAd.com, Reston,

FoodBuy.com is preparing to take a bigger bite out of the online business-to-business food market.The company (www.foodbuy .com), founded last July, started

Delta Education gets a good grade for its segmentation tacticsafter segmenting its database by channel, educational products company Delta Education discovered

British direct marketers debate privacy and e-mail IF YOU’RE GOING to solicit and use e-mail addresses, you’d better do it right. In the United States,