Search Results for: data

double-digit click-through and response rates are leading Boise Cascade Office Products Corp. to increase its investment in e-mail marketing.Itasca, IL-based

One-to-one marketing is often touted as a great strategy for high-ticket items. But what about low-cost, commodity-type products like those found in a

Remember the maxim about absolutes? A person can’t be sort of pregnant or a little dead. When it comes to Internet marketing, however, you may have noticed

When publishers go digging for gold on their magazines’ expire lists, a little database intelligence can help make the excavation worthwhile.At Conde

By combining state-of-the-art technology with a deft human touch, Southeastern financial services giant SunTrust Banks is growing its business one customer

Fidelity Investments is mining data from its 8 million retail financial services accounts to transform routine inbound calls and visits to its Web site

Suddenly it seems like every business in the country has a Web site – from industry giants like Microsoft and General Motors to the corner pizza joint.

Direct marketing is HOT – at least judging by merger and acquisition activity in the 18-month period that ended in June.Out of 900 respondents to a survey

Nestled within a new study from the Direct Marketing Association is evidence that marketers have not fully embraced technological innovation.Only 5% of

Musicland Group, Inc. the corporate parent for four retail chains, has learned that marketing works best when promotions are highly personalized and targeted