Search Results for: data

Nonprofits and donors are linking online faster and cheaper than they ever have before. Here’s how marketers can join in.Robin Lee Greiner sounds more

Drug store chains stretch beyond Rx to take on mass merchandisers.Drug store chains are following a new marketing prescription that includes more spending,

Airlines and hotels embrace CRM in an effort to retain business travelersTIRED OF BEING SHOVED AROUND at airports and suffering indifferent hotel service?

Lawn Doctor to debut 2001 mail campaign Lawn Doctor Inc.’s latest direct mail prospecting effort features a new focus – brand development and differentiation.

Cruel World, an online career service, succumbs to the siren song of cleverness with a misguided attempt to attract prospectsTHOSE RUMBLING SOUNDS you

CRM helps Santa Rosa, CA, keep track of citizens affected by its pipeline projectThe city of Santa Rosa, CA, manages one of the country’s largest agricultural

Hard Times at Hanover Hanover Direct Inc., Weehawken, NJ, has eliminated 285 positions – over 10% of its work force – and will discontinue three catalogs

IN A RECENT COLUMN, I suggested that modelers could improve their results by splitting data sets according to some critically important variable such

Palm serves up a well-done retention program A WELL-MANAGED restaurant might treat a good customer to a meal every now and then. But Palm Management Corp.,

Corral West opts to outsource its teleservices rather than upgrade One of Corral West Ranchwear Inc.’s first moves after buying its way into the catalog