Search Results for: data
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Lands’ End Selects Customer Data Integration Product
Lands’ End, Dodgeville, WI, will augment its in-house database with customer data integration technology to enhance the accuracy of its customer addresses
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Short Cuts
Josh Perlstein has been promoted to the vice president of the interactive media division at Response Media Products Inc., Atlanta. Perlstein had been
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Acxiom, OgilvyOne Join to Offer Global CRM Services
Acxiom Corp., Little Rock, AR, and OgilvyOne, the WPP-owned relationship marketing agency, have created a new Customer Relationship Management marketing
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Experian Debuts Auto Information Database
Data provider Experian, based in Orange, CA, has launched its new National Vehicle Database. The company describes the new product as containing nine
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Short Cuts
Direct Media Inc., Greenwich, CT, has appointed LeeAnn Dixon to the position of account executive in its Walnut Creek, CA, branch office. Dixon formerly
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DMA Plans to Fight Shelby Amendment
The Direct Marketing Association hopes to win a full hearing in Congress on the Shelby Amendment, a measure requiring state motor vehicle programs to
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Supreme Court Upholds Driver’s Privacy Act of 1994
The U.S. Supreme Court unanimously upheld the Driver’s Privacy Protection Act of 1994 yesterday, ruling that Congress clearly has the power to control
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CoolSavings Settles E-coupon Lawsuit; More Pending
CoolSavings.com Inc., Chicago, and digital direct marketer emaildirect inc., have settled a patent infringement lawsuit filed 14 months ago by CoolSavings.The
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USPS Blasted for Using Outdated Financial Data
Outrage over the proposed postal rate hike grew yesterday as direct marketers expressed anger over the U.S. Postal Service’s use of outdated financial
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SPeCIALISTS Named to Manage 17-Million Name Naviant File
The SPeCIALISTS Ltd., Weehawken, NJ, has been named to manage Naviant’s high-tech household file of 17.4-million records effective yesterday.The file