Search Results for: data

It probably wasn’t the reaction “60 Minutes” is used to: The show’s camera crew, accompanied by Direct Marketing Association spokesman Stephen Altobelli,

Some of the largest U.S. marketers maintain databases of 100 million, 200 million or even 300 million individual records. The rest of us are more likely

Eximious, the Anglo-American gift cataloger, had a problem recently when it embarked on a vigorous acquisition strategy.There are few American lists appropriate

The Direct Marketing Association is forming the Information Service Executive Council, a forum for high-level data compilers and marketers. The council’s

For once, the Direct Marketing Association and the Clinton administration see eye to eye.In October, President Clinton proposed strict regulations protecting

American List Counsel Inc., Princeton, NJ, has sold a 33% stake in its interactive marketing services business, formerly known as ALC Interactive and

AutoNation’s AutoRewards creates a bond between dealers and driversForget the traditional car salesman in the loud checked jacket: The next person who

Can heaven be that distant? A huge potential market in about 200 countries. Relatively little cost to reach them on a per-1,000-name basis. Instant communication

Members of the International Federation of Direct Marketing Associations are scheduled to begin WEFA Group research projects in Brazil, Canada, Australia,

The U.S. Postal Service debuted an Internet site earlier this month for Standard A mailers to view and download reports and to more quickly send files