Search Results for: data

  • eBay to Share Personal Data If Sold

    Online auction giant eBay Inc., based in San Jose, CA, has told its users their personal data would be shared if eBay is bought out or merges with another company…

  • Myutility Buys Assets of Utility.com

    Myutility, an Oakland, CA-based energy services company, has acquired the technology and intellectual assets including the UtilityOne Web Platform from

  • Office Depot Selects BBDO New York as Agency

    Office Depot Inc., Delray Beach, FL, has elected BBDO New York as its agency of record. The decision follows a strategic four-month review, which also

  • Man Vs. Machine

    Well-respected scholars on privacy law believe privacy advocates have exaggerated the ramifications of collecting data online. University of Chicago law

  • A Measure of Success

    Determining ROI for promotional events is still a hit-or-miss affair. Irvine, CA-based Lincoln entered a five-year sponsorship of the U.S. Open last summer

  • A potpourri of data appearing this April in PROMO’s sister title AMERICAN demographics.

    Speedy Office Connections At-work broadband access is growing at lightning speed. The number of people with increased bandwidth at the office will more

  • TOOLS APRIL 2001

    You’re Still More Likely to Get Hit by Lightning Online sweepstakes specialist ePrize, Inc., Farmington Hills, MI, scratches the get-rich-quick itch with

  • Power in Plastic

    Out to activate ties to the 1999 Chick-fil-A Ladies Professional Golf Association charity tournament in Atlanta, wireless telecom Nextel Communications

  • AGENCY LEADER Q&A: King Profit

    Larry Kimmel, new CEO at Grey Direct, predicts a return to direct response basics

  • DATABASE MARKETING

    Everything I Need to Know I Learned From My Data Warehouse