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Equifax, the Atlanta-based information company, has signed an agreement to acquire the Customer Information Services Group of R.L. Polk &Co., Detroit.

In a presentation laced with both television spots and Internet banner ads, Ogilvy & Mather’s Chairman and CEO Rochelle B. Lazarus and Ogilvy Interactive

SalesLogix Corp., Scottsdale, AX, a customer relationship management and e-commerce software provider, and data compiler infoUSA will jointly deliver

Internet ad company DoubleClick is in negotiations to purchase SmartBase, a catalog cooperative database wholly owned by Acxiom Corp, sources said.The

These are 218,920 subscribers to Art & Antiques that have been identified as purchasing women’s apparel products from three women’s apparel catalogs within

The Federal Reserve Board, with half a dozen other government agencies, late last week unveiled a series of proposed rules to protect the privacy of individual

Riding on the heels of industry outrage over the USPS’ use of old financial data to support the proposed rate hike, the Postal Rate Commission took the

MDC Corporation Inc., Toronto, has acquired Bassett Direct Inc., a Toronto-based direct marketing service provider. The acquisition, which was undertaken

Abacus Direct, a division of DoubleClick, Inc., has named G. Jack Haney vice president, strategic partnerships. His responsibilities will include maintaining

It’s winter. Fish is the diet dinner du jour, and waistlines are at issue – especially after the holiday season’s Millennium fetes.Apart from the restaurant