Search Results for: data

Woodland Woolworks This new list contains the names of 13,000 last-12-month buyers. They have purchased products for textile crafts, such as spinning

There was at least one small piece of good news for direct marketers last week. On Friday, the California Assembly voted down SB 773, a privacy bill that

Monday, as the stock market re-opened, U.S. stocks plummeted. But it was a start. So it goes for direct marketers. Call center volume, which came to an

Monday, as the stock market re-opened, U.S. stocks plummeted. But it was a start. So it goes for direct marketers. Call center volume, which came to an almost complete halt last Tuesday, is slowly returning to normal.

As customers make purchases they reveal what they like, enabling Whitney to better target them in the future IT USED TO BE REAL EASY to find the recent

A friend of DIRECT shared an embarrassing story with us. Amy (whose last name will remain secret for reasons that will be obvious in a moment) ordered

The conservative business cases are often strong enough to justify your proposal while giving management a wider margin for error A database’s ability

CALIFORNIA, the most ferocious of all states on the privacy issue, is about to top even the federal government. A harsh new opt-in measure was approved

The targets for each product are different. When AT&T knows the number of PCs a business has it can determine the best candidates for high-speed data

PennWell This database lists the e-mail addresses of some 400,000 subscribers to PennWell publications who registered on the company’s Web site. They