Search Results for: data

Senior officials of the Direct Marketing Association yesterday said they were “encouraged and optimistic” over the European Union’s unanimous approval

Allstate Life Group of Companies, Northbrook, IL, has hired John Hershberger to be its assistant vice president, database marketing. Hershberger joined

Online marketers should give consumers access to personally identifiable information, but may have trouble assuring that others won’t see it. Letting

Marketers who claim to have mastered online and offline integration are probably over-confident. A few, however, are making strides.When it comes to adding

In the not-too-distant future, wireless devices will deliver the marketing pitch right into consumers’ pockets.In the rapidly emerging battle to reach

So much lip service has been paid to the subject of change these past several years, much of it to advance one cockamamie notion or another as to how

Miller Brewing Co.’s Joe Jones says he likes his ad agencies to have spoken with promotion shop The Zipatoni Co. before they make a pitch.You’ll find

I just got back from a concert at the Charlotte Motor Speedway. It’s really an event that you have to see to appreciate,” Jeff Slater recounts. “There

JVWeb, Inc., a Houston-based Internet strategy company, acquired a majority interest in privately held NewsUSA, which provides news and information about

STORE-LEVEL STRATEGISTSBDS Marketing has come a long way since it opened as a field marketing agency in 1984, primarily serving alcohol and tobacco clients.