Search Results for: data

Like many online companies, BigStar Entertainment Inc. isn’t profitable yet. The 2-year-old firm reported net sales of $5.2 million for the first quarter

As we rapidly gain experience and test results from Internet direct mail, we are learning more every day about what works in this new medium. Here are

Wars have been started for some strange reasons. In the United Kingdom, Jenkin’s ear and the King of Spain’s beard spring to mind (don’t ask). Trade wars

Andrew Wexler is the president of a business that relies on finding prospects online. His Boca Raton, FL, company, MoreVisibility.com helps e-commerce

It may just be a matter of time before online sweepstakes draw the same scrutiny as their direct mail counterparts.And as the number of Web promos skyrockets,

A long-discussed idea has finally come to pass. Backed by an initial investment of $4.8 million in venture capital, Adventa has introduced a Web-based

Notwithstanding the hype and confusion to the contrary, the primary business purpose of a marketing database is to drive an optimal allocation of resources.

It took Dodgeville, WI-based apparel retailer Lands’ End seven years to build its corporate sales division to a $140 million operation, but only three

Tickets.com has not wasted any time.The ticket seller did 6.4% of its business online in the first quarter of 1999 – roughly the same percentage as total

That The New York Times covers dot-coms and the people and money behind them is to be expected; that Town & Country magazine devoted an issue to the subject