Search Results for: data
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In a Reversal, Small Firms Losing Talent War
Small firms may have a tougher time of attracting job-seeking managers and executives that are opting in favor of larger employers that they perceive
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DIRECT Listline
New Mothers from iVillage Integrated Media This file, now managed by Edith Roman Associates Inc., identifies 206,464 last 12-month “new mothers” and “mothers
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Marketing Data Bills Would Take a Toll on Charities: DMA Study
Privacy legislation would reach $9 billion in additional fund-raising expenses for nonprofit charitable organizations as restrictions on marketing data
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Companies Fail to Meet Web Privacy Standards: Study
Corporate Web sites fail miserably to live up to international privacy standards, according to a new study from Andersen Consulting. The survey of 75
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Short Cuts
Autobytel Inc. has completed the acquisition of Autoweb.com. The acquisition reportedly creates one of the world’s largest, most diversified online automotive
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YesMail Ventures Into CRM Services
Chicago-based YesMail.com has rolled out a customer-relationship management service. With a 25-million-name database of e-mail addresses, YesMail has
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DIRECT Listline
Builditworldwide This newly managed file contains 38,000 e-mail addresses . These architects, engineers, surveyors, contractors and others in the building
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LIVE FROM JUPITER ADVERTISING FORUM: More Fortune 500 Advertise Online, But Don’t Buy More Ads
The number of Fortune 100 advertising online has increased 21% since last year. While Fortune 100 advertisers have increased in number, though, they have
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Live from List Vision: Data Well is Not Yet Dry
List compilers have already found ways of getting around tough new privacy laws. And they are perfectly legal.
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List Leaders to Develop List Ordering System
The Direct Marketing Association’s group of List Leaders agreed yesterday to spearhead an initiative to create a Web-based set of standards for companies to follow when transmitting orders. …