Search Results for: data

DoubleClick CEO Kevin O’Connor said in a statement yesterday that his firm will not merge names with anonymous user activity across Web sites until clear

Student and teen database compiler American Student List LLC, Mineola, NY, has promoted Donald Damore to president.Damore has been with the company for

The Federal Trade Commission ordered Trans Union Corp. to stop selling its CRONUS-based target marketing lists. The FTC declared the lists to be credit

They’re so cute on the soccer field, but kids are also attractive to market researchers who want to gauge their attitudes about grown-up sports.Among

The new Mercury Cougar is sleek, fast, and designed for the 21st century. The new Sony Metreon, a mega-entertainment complex in San Francisco, is another

Yes, the Internet is the most convenient consumer tool to come along since the shopping cart itself.I can sit in the comfort of my own home, frolicking

Chicago-based event specialist GMR Marketing, Chicago, named by March Indy International, New York City, to handle racing program promos including track-side

Frequency marketing programs are designed to engender loyalty and increase share of customer. Historically, they don’t cut corners. But cost control is

They’re spending nearly $14 billion a year on P-O-P, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying

Everyone has at least one relative who’s addicted to Glade, habitually snaking through the furniture to combat cigarette smoke, foot odor, burned chili,