Search Results for: data
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DIRECT Listline
New Yankee Workshop Each of the 30,205 viewers of this public television program has sent $7.50 within the last 12 months to New Yankee Workshop’s address,
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Opt-In Rule Would Hurt Californians: DMA
California residents would be socked with additional expenses if the state passes an opt-in bill. That’s the conclusion drawn by a new study by the Direct
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Responsys Buys Web-Behavior Technology Company
E-mail marketing company Responsys Inc. has acquired NetAcumen, a technology company that analyzes customers’ Web site behavior, said George S. Wiedemann,
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Workbench Magazine The 357,129 active subscribers to this publication enjoy a hands-on approach to designing and remodeling their home. They are interested
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Abacus Debuts Multi-Channel Tracking Product for Catalogers
Abacus has introduced a Web-enabled product to help the multi-channel marketer to identify which campaigns are driving customers to order from which channels.
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Lawsuit Seeks To Force Disclosure Of Government Information Buys
The Electronic Privacy Information Center (EPIC) has filed a federal lawsuit to force the U.S. Justice and Treasury Departments to reveal details about
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DoubleClick 4th-Q Loss Narrows, But Revenues Down
DoubleClick Inc. narrowed its loss in the fourth quarter ended Dec. 31. But revenues decreased at the online marketing company.
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Retailers Lag in CRM, Survey Finds
Retailers are only now catching up with the CRM revolution, according to a new poll by Blue Martini Software.
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DoubleClick Debuts DoubleClick Direct
DoubleClick Inc. has formed DoubleClick Direct, a full service online direct marketing and customer acquisition services division. Bill Wise, the firm’s
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FCC Reviewing Telco Opt-Out Rule
The Federal Communications Commission is reviewing its 1999 rule that allows telecommunications companies to share information about their customers with third parties for marketing purposes.