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Monday, as the stock market re-opened, U.S. stocks plummeted. But it was a start. So it goes for direct marketers. Call center volume, which came to an almost complete halt last Tuesday, is slowly returning to normal.

As customers make purchases they reveal what they like, enabling Whitney to better target them in the future IT USED TO BE REAL EASY to find the recent

A friend of DIRECT shared an embarrassing story with us. Amy (whose last name will remain secret for reasons that will be obvious in a moment) ordered

The conservative business cases are often strong enough to justify your proposal while giving management a wider margin for error A database’s ability

CALIFORNIA, the most ferocious of all states on the privacy issue, is about to top even the federal government. A harsh new opt-in measure was approved

The targets for each product are different. When AT&T knows the number of PCs a business has it can determine the best candidates for high-speed data

PennWell This database lists the e-mail addresses of some 400,000 subscribers to PennWell publications who registered on the company’s Web site. They

WITH THE ENACTMENT of the Shelby amendment, big compilers like Experian and R.L. Polk & Co. have developed surrogates to fill the loss of Department of

HealthInfo and its sister division, Generations Publishing, have joined with two other companies to create a direct marketing group called HealthInfo Direct.

An Association for Interactive Media (AIM) council is releasing guidelines for e-mail merge/purge today. The guidelines form a suggested standard for the practice of purchasing multiple e-mail lists, combining (merging) them and eliminating (purging) any duplicate names.