Search Results for: data

Don’t look “impiric” up in your Funk & Wagnall’s, because it’s not there.Chicago-based Wunderman Cato Johnson and parent Young & Rubicam, New York City,

Web-based promotional product suppliers are learning what it takes to service customers online and off.You can lead a horse to water, but you can’t make

E-Save Network, Harrison, NY, has launched a Web-based multiple rebate system as an alternative to Internet coupons. Consumers enroll as members on the

Do you know who your customers are? Really? Do you know who your best customers are? What makes them the best? Who are your new customers? What do you

Web site registration and a new “teaser” direct mail campaign have dramatically increased telephone response to an annual customer loyalty program sponsored

Where is your customer data…and where should your customer data be? If you take a broad look across your organization, you are likely to find pools

Cross-border direct mailers may be facing higher postage rates, especially for items bound for Germany, as the result of an unexpected court ruling in

Many women may be loath to admit it, but the song Marilyn Monroe made famous, “Diamonds Are a Girl’s Best Friend,” has more than a ring of truth today.

Barring a convincing case from the direct response industry, marketers stand to lose significant data sources under the strictest interpretations of the

I’m not a fan of Toys `R’ Us.I think its chairman or president or Grand Kahuna or whatever his title is, is overpaid. I think its icon, that giraffe,