Search Results for: data
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Who You Calling a Promotions Agency?
Putting together the annual promo 100 issue is at once an exhilarating and an enervating experience.It’s exhilarating because it provides the best opportunity
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Research Buy
Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic
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MarketShare Investors
There are over 9 million MarketShare Investors in this new Mal Dunn Associates master file. They are subscribers to investment publications, are interested
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Agencies
Turn It Over: Experian demands full reporting from credit data subscribers
Experian, the Orange, CA-based credit bureau, is requiring all subscribers to fully report information related to their customer accounts. The shift in
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Agencies
Double Standard
A report rating 30,000 Web sites has found some improvement in online privacy practices. But San Diego’s Enonymous.com, which produced the report, gave
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Agencies
The Fear Factor
Online consumers are not averse to revealing personal information, but they are concerned with how companies use that data, according to a new report
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Direct Media Develops B-to-B Transactional Database
Direct Media Inc., Greenwich, CT, has developed a new product, the Business Mailers Alliance Database, a cooperative transactional prospecting database
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Agencies
U.S. Without the P.S.? Unthinkable! (Wanna Bet?)
In the days of Augustus, none but a scant few visionaries could imagine a world without the Roman Empire. Yet despite the soothsayers’ inability to convince
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Agencies
Vindigo Seeks Members the Old-Fashioned Way
Direct mail has arrived at the cutting edge. Vindigo Inc., creator of a New York entertainment guide for Palm devices, began a mailing in late April that
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Agencies
Congress Mulls Kid Data Measure
An amendment added to a major education bill last month would require public schools to get parental consent before students could participate in education-related