Search Results for: data

  • Targeting the Well-Dressed and the Time-Pressed

    E-mail marketing suits Zoots’ search for loyal dry cleaning customers IT WAS TIME TO GO to the next level on the Internet. Zoots, a two-year-old dry cleaners,

  • Credit Bureaus Seek Relief From FTC Rules

    WITH THE CLOCK running down on the Nov. 13 implementation of the Financial Services Modernization Act (FSMA), three lawsuits have been filed to prevent

  • Til Data Do They Part

    Helzberg Diamonds uses personalized contacts to keep track of customer milestones like anniversaries – and divorcesFOR THE 225-STORE, 30-state jewelry

  • Loyalty? It’s in the Bag

    GIVEN THAT A RETAILER buying bags in quantity today likely won’t need to replace them for two to five years, how has online marketer eBags, which launched

  • A Winning Wine List

    New York restaurateurs compile file of Beaujolais lovers Restaurants gather list names by giving diners a contest entry blank along with their check.

  • Optimal OPT-IN

    Adventure travel agency Away.com’s customers didn’t want to escape marketing e-mail – they wanted moreONE OF THE MORE REVOLUTIONARY ASPECTS of online

  • GOTCHA!

    THE PRIVACY ISSUE CATCHES UP WITH DIRECT MARKETERS OH, NO: WAIT UNTIL the privacy lobby hears about this.Internet Information Services of Billings, MT

  • PRIVACY Gamble

    PROCTER & GAMBLE FEELS SO STRONGLY ABOUT PRIVACY THAT IT’S PUTTING THE CONSUMER IN THE DRIVER’S SEATaBOUT A YEAR AGO, when it started revamping itself

  • PRIVACY Policies

    Where the presidential candidates stand on the issue This roundup is based on interviews, published reports and position papersPAT BUCHANAN, REFORM Buchanan