Search Results for: data

People don’t want marketers to sell personal data about them–unless they get permission first. More than 80% of respondents to a survey said that unauthorized sale of personal information is a serious privacy violation.

The world economy has experienced several systemic shocks relatively recently–and they weren’t the ones that might initially come to mind. Todd G. Buchholz,

GPM Associates Inc. has released two new proprietary Government Buyers Databases. The GBL Credit Cards and GBL GSA Advantage total 300,000 buyers. These

Hewlett-Packard Co. enjoys an auto-replenishment program with kick. Not only do e-mails go out to company decision-makers each month keyed to the age of products purchased, they are customized to the decision-maker’s specific needs and past behavior.

Customer relationship management (CRM) is a process, not a technology, and like any new process it will take time and money to implement properly.

Intercosmos Media Group Inc., a registrar of Internet domain names, has sued rival VerSign Inc., accusing it of sending deceptive domain expiration and

ADVO Residential Database ADVO has named ALC Data Management as manager of its ADVO Advantage Residential database. The file offers 100% coverage of residential

Gracewood Groves This file of 29,684 last-12-month buyers is newly managed by Millard Group. Customers purchase fruits, vegetables, jellies, baked goods

Marketing Information Network (MIN), an online data research tool for the list brokerage community, pulled Wednesday a list of magazine subscribers from its system after receiving numerous complaints that the file was not legitimate.

Marketing Information Network (MIN), an online data research tool for the list brokerage community, pulled Wednesday a list of magazine subscribers from its system after receiving numerous complaints that the file was not legitimate.