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IN THE PAST we have considered whether or not different segments of a customer file will perform differently depending on their relationship to well-known

DMers turn from traditional media and embrace online efforts PICK a marketing channel, any marketing channel. Chances are its use declined in 2000 from

Preferred Lease’s new mailing reaches its clients 18 times a year – and the targets actually look forward to receiving every one.That’s because the reminders

IT’S OUT OF CONTROL. They’re shoveling their “in-terms” at us the way coal-stokers used to smash coal into the boilers…the way pate suppliers force-feed

Abacus Cuts Staff, Will Reorganize Abacus Direct, a division of Internet advertiser DoubleClick Inc., has laid off some 20 employees as part of a strategic

TRUSTe, a nonprofit Internet privacy initiative, has launched the European Union Safe Harbor Privacy Program. It’s an effort to globalize privacy protection

Nearly six out of 10 companies turned maintenance responsibilities over to their marketing departments, 10% put IS/IT departments in charge, and just

DIRECTMEDIA.COM plans to merge with alternative media publisher Simon Direct Inc.”The sales approach required for selling specialty direct response advertising

DIRECT’s annual survey shows a shift toward more prospecting plus a steady increase in e-mailTHERE ARE SOME substantial changes in the numbers between

Sweepstakes Advisory These direct mail-sold sweepstakes enthusiasts paid $20 to receive a report listing more than $1 million in cash and prizes. Cost: