Search Results for: data

  • Bill Prohibits Sale or Purchase of SS Numbers

    Senator Richard Shelby (R-AL) has sponsored a bill prohibiting financial institutions from buying or selling Social Security numbers. The Social Security

  • Diageo’s Cups Runneth Over

    The contest for Seagram Co.’s liquor business was won in December by U.K.’s Diageo PLC and France’s Pernod Ricard SA, which teamed to beat out rivals

  • It’s Not Hip to Be Square

    Mindful of cultural blundering, marketers slowly target African-Americans.African-Americans will control eight percent of the buying power in the U.S.

  • Spectra Spotlight

    Lip Remedies Winter is tough on lips – and therefore prime time for balms, coatings, and other remedies. Upscale suburban and working class/rural adults

  • Preparing a Safety Net

    The Web provides a Wide World of promotional opportunity – but also a new window of peril.It is wonderfully ironic that the once-insignificant dot is

  • What’s Your Ethnic Marketing IQ?

    This quiz could help you find out.Over the past three decades, as a marketing manager for a host of leading national brands and as a senior partner in

  • Charity Begins at the Home Page

    Nonprofits and donors are linking online faster and cheaper than they ever have before. Here’s how marketers can join in.Robin Lee Greiner sounds more

  • Down on the Pharm

    Drug store chains stretch beyond Rx to take on mass merchandisers.Drug store chains are following a new marketing prescription that includes more spending,

  • Agencies

    SECTOR REPORT: Getting on Board

    Airlines and hotels embrace CRM in an effort to retain business travelersTIRED OF BEING SHOVED AROUND at airports and suffering indifferent hotel service?

  • Agencies

    Grass Roots Marketing

    Lawn Doctor to debut 2001 mail campaign Lawn Doctor Inc.’s latest direct mail prospecting effort features a new focus – brand development and differentiation.