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The financial marketing opt-in bill defeated in California on Sept. 14 isn’t gone yet. SB-773, which terrified the banking industry, will pop up again

Acxiom Corp., Little Rock, AR, is developing a security-enhancing identity verification system as an outgrowth of its AbiliTec customer data system. The

Audio Book Club This file is now managed by Walter Karl. The 350,000 12-month active members purchase both fiction and non-fiction works on cassettes

Woodland Woolworks This new list contains the names of 13,000 last-12-month buyers. They have purchased products for textile crafts, such as spinning

There was at least one small piece of good news for direct marketers last week. On Friday, the California Assembly voted down SB 773, a privacy bill that

Monday, as the stock market re-opened, U.S. stocks plummeted. But it was a start. So it goes for direct marketers. Call center volume, which came to an

Monday, as the stock market re-opened, U.S. stocks plummeted. But it was a start. So it goes for direct marketers. Call center volume, which came to an almost complete halt last Tuesday, is slowly returning to normal.

As customers make purchases they reveal what they like, enabling Whitney to better target them in the future IT USED TO BE REAL EASY to find the recent

A friend of DIRECT shared an embarrassing story with us. Amy (whose last name will remain secret for reasons that will be obvious in a moment) ordered

The conservative business cases are often strong enough to justify your proposal while giving management a wider margin for error A database’s ability