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Designing a promotion can be difficult. Your primary concern is putting together a program that will help meet your objective typically to increase sales.

Mark Shapiro stayed two years longer than his friends expected. He had a three-year earn-out when he sold Louis London to Interpublic Group of Cos. in

NEW LISTS American Cheerleader Junior The American Cheerleader Junior file is the newest addition to a portfolio of lists owned by Lifestyle Ventures

California State Sen. Jackie Speier (D) suffered another defeat in her fight to pass a financial privacy bill in June when an assembly committee failed

7/10 IN A PACKED JOINT HEARING July 9, members of two House subcommittees listened to testimony from experts on all sides of the spam issue, including

Economist John Kenneth Galbraith was once asked if the economy was going to go up or down. he replied, but not right away. A survey Bob Castle sent out

Consumers who go online at home are in the dark about how Web site operators use their personal data, and most are not very interested in the subject,

If the first step in online marketing’s adaptation of traditional DM techniques was measurement, the next is a focus on return on investment. At Sony

In the theater, the fourth wall is an invisible line at the end of the stage that separates the actors from the audience. Actors break the wall when they

Alternative Therapies in Health and Medicine VentureDirect Worldwide has updated the counts on the Alternative Therapies in Health and Medicine subscriber