Search Results for: data

Mail is the preferred direct marketing medium to solicit orders and generate leads for financial services firms including banks, credit card and commodities/securities

Comfort and connection are what consumers crave the most these days. And is what they’re doing about it. Consumers are reaching out to connect with family,

A new database management service that helps automobile dealers maintain more accurate customer contact information and assist in compliance with do-not-call

SmartServ Online Inc., a provider of wireless marketing services, will acquire nReach Inc. and Mobile Airwaves, Inc. for an undisclosed sum. nReach sells

The U.S. and Canadian governments have started formal negotiations over whether Canada will provide private information on its citizens for U.S. terrorist

(Direct Newsline)Results for a Jose Cuervo Especial tequila campaign for Valentine’s Day are over the top thanks to a viral marketing tactic that combines

Are you having trouble with your database? Would you like to talk about it? If so, call Jock Bickert, the industry’s first database psychologist. This

Beginning Thursday, Federal Trade Commission regulations required outbound telemarketing calls to include caller identification information to consumers.

Consumers and businesses differ over how to treat personal information, according to a new survey of both individuals and privacy and marketing executives.

The Caples Awards gala will be held Feb. 26 at the Roosevelt Hotel in New York. Reservations for the awards for direct marketing creative can be made