Search Results for: data
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BACK-END AND BELOW-THE-LINE SERVICES
MINI TEES Talk about shrinking something down to size! Creative Compression Packaging, Nipomo, CA, designs and builds T-shirt compression equipment and
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List and Database News
Rodale Music Master File The new Rodale Music Master File offers more than 2 million music lovers. There are 12-month hotlines available in interest areas
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Agencies
DIRECT listline
NEW LISTS TV Guide Crosswords The subscribers listed on the 18,258-name TV Guide Crosswords magazine file reportedly are TV fans and crossword enthusiasts.
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Agencies
Executive Inn Group Has Tiers in Its Eyes
This month, the Executive Rewards Club, a loyalty effort run by the Executive Inn Group Corp., will designate the top 10% of its members as the Inner
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Agencies
Insurance Group Turns Complaints Into Cash
While the dearth of data and do-not-call restrictions have teamed to dampen outbound telemarketing activity, Mass Marketing Insurance Group has managed
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Agencies
On the Couch: Jock Bickert Debuts as Database Shrink
Are you having trouble with your database? Would you like to talk about it? If so, call Jock Bickert, the industry’s first database psychologist. This
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Agencies
Victus Invests in Online CRM
Victus, a company that sells products to diabetics, entered the U.S. market two years ago with its nutritional supplement Enterex. The Miami-based firm
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Agencies
The Pitfalls of Marketing Enhanced Lists
It’s been clear to those in the brokerage and management business for some time now that appending demographic and lifestyle data to established lists,
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Agencies
Worldata May Sue Panama List Firm
List company Worldata is considering legal action against a firm in Panama that calls itself World Data Corp., including a possible trademark infringement
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Agencies
KnowledgeBase Marketing Taps Arthur Hughes
Arthur Hughes, a noted data-base consultant, has joined KnowledgeBase Marketing as vice president and solutions architect. He will provide consulting
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