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The big picture approach to marketing has gone the way of rabbit ears on television sets. As Procter & Gamble global marketing officer Jim Stengel said

In celebration of rock ‘n roll, online travel company Orbitz is launching its Summer of Rock promotion, which offers an online, multi-city backstage pass to visit the country’s music landmarks. The Summer of Rock promotion can be found at …

To build hype for the launch of its new TV series Celebrity Blackjack, Game Show Network (GSN) is launching the online Lucky Stars Sweepstakes. The promotion begins July 1 in advance of the July 5 premiere and runs through July 20. Consumers are offered …

Spidey hits theaters nationwide today, but promotional partners have been gearing up for the sequel’s premiere for months. More than 14 different brands have stepped up to help sustain the costs of marketing the film to audiences nationwide, but has …

With gas prices at an all-time high, Taco Bell hopes that customers will notice its new Big Bell Value Menu as it gives away thousands of gallons of gas. The national Big Bell Value Fill Up promotion will take place in nearly a dozen markets across the …

Return Path Inc., an e-mail management company, has consummated a five-month relationship with its acquisition of NetCreations Inc., a permission-based

Diageo, set to pay millions to sponsor a top car racing team, was rebuffed by NASCAR, which said no to allowing a hard liquor company to sponsor Jeff Burton’s No. 99 Ford. NASCAR does allow beer and malt liquor sponsors but has had a long-standing …

A woman in a race to dig for diamonds in the infield at last Thursday’s Delmarva Shorebirds game was rushed to a hospital after she tripped in a crowd of gemstone-hungry mad dashers. “She didn’t find jewelry, but the good thing was, she was treated …

This Saturday comic book stores across the country will give away comic books to promote Free Comic Book Day. GameWorks is holding a Spider-Man 2 party this Friday As part of a partnership between Diamond Comic Distributors and GameWorks, all …