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Can Spam Act, Do-Not-Email, Spam blockers, blacklists, junk mail filters. As technology evolves, so do laws designed to protect consumers from abuse of

We’ve had growing pains thanks to our efforts to refine the formula used to calculate the PROMO 100 . This year, we isolated revenues generated

Virginia Bates named partner and Chris Steenstra named senior partner at Eric Mower & Associates, Syracuse, NY. Also, Kevin Tripodi promoted to partner

Did you know that an ostrich’s brain is smaller than its eye? That’s just one of the interesting facts you never knew you wanted to know that can be discovered

ALC Data Management has named Pat Bishop vice president. She most recently served as vice president of new business development with Walter Karl and held

Corporate financial reports often say less than they really mean. For example, J. Jill attributed a 21.3% increase in first quarter sales to a new emphasis

Claria Corp. countersued L.L.Bean June 3 in response to complaints in May by the cataloger/retailer against Nordstrom, J.C. Penney, Atkins Nutritionals

It was 1992. Lois Geller was working at a big general agency as president of the direct marketing division. In that role she was spending 80% of her time

For nearly 15 years, the American Heart Association had a direct mail control package that was successful, a simple single-remit buckslip-style letter.

NEW LISTS Frontline Direct A total of 86,903 postal addresses, 72,920 telephone numbers and 271,840 e-mail addresses are on Frontline Direct Inc.’s Internet