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As a few warm days remind us that spring may not be too far away, it may be time to add plans for a street stenciling campaign. The eco-friendly promotions can add a spark to online contests, point the way to in-store campaigns or announce a new musical CD. Add some addition power by teaming the stencils with street reps that can hand out coupons or other promotional materials. This unexpected encounter is very interactive with consumers and it’s usually a low-cost solution that yields high-impact and results.

With the full-on race to develop Facebook pages and launch promotions on those sites to build fans, don’t push aside the ol’ tried-and-true brand Web site; home base, Ground Zero for consumers to get an in-depth picture of the brand, discover products, benefits, download coupons, and yes, even access a link to Facebook.

Crate and Barrel, Cabela’s and Wise are examples of brands using their Web home pages as a staging ground for promotions.

Toilet training is notoriously tough– as difficult for the parents as it is for the kids, or at least so most parents would claim. For the last two years Kimberly-Clark’s Pull-Ups training pants brand has offered help in defusing some of the drama

Atkins’ direct response campaign centers on a smartly designed free “Starter Kit” that includes three giveaways—a Quick Start Guide, a Chef Recipes booklet, and three Atkins bars—as incentives to get consumers to participate in the diet. And if early returns are any indication, things are looking good. Some 8,000 to 10,000 orders for the kits are being placed daily.

In its first scannable bar code campaign, beer brand Amstel Light is letting fans in selected cities enter a sweepstakes to eat gourmet burgers in Miami by photographing and submitting a code place on coupon books

According to the “RetailMeNot.com Holiday Data Report” for November and December 2010, consumers saved about 27 percent online by using digital coupons.

Groupon’s decision to turn down Google’s $6 billion acquisition offer was one of the more interesting business stories of 2010. It certainly raised many eyebrows and got folks wondering if the giant e-coupon

Living up to its name, Wise Foods is following the wise old saying “If it ain’t broke, don’t fix it” when it comes to its sweepstakes strategy.

Chetan Sharma Consulting rang in the new year by unveiling the results of its 2011 Mobile Predictions Annual Survey, which picked the brains of 225 executives and insiders from leading mobile companies to see what we should be expecting this year.

The Harrisonburg, VA B&B By the Side of the Road has found success using social media offers for marketing and prospecting.