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Wienerschnitzel, claiming to be the world

As the event-marketing season gets underway here

The Snyder Lance Sandwich Crackers brand recently wrapped the first of a number of major grassroots efforts to gain share at the local level in key markets.

Can you define an “existing business relationship”, and do you know what customers you have one with? Do you know if you can phone prospects just because they entered your contest? You need to be sure, because the FTC is taking an interest..

The Latina shopper is a smart, knowledgeable shopper

Whether your brand sells to consumers or to other businesses, chances are you’re looking for leads in lots of new places.

Red Rose Tea is stirring brand fans’ memories of shared times with friends in an ecard Valentine campaign.

Trying to get consumers to change their habits for the better is an annual first-quarter ritual

Responsys reports the volume of promotional emails for the week prior to Valentine

According to the National Retail Federation (NRF), the average U.S. consumer will spent more than $126 on Valentine’s Day this year, the highest mark in the “Valentine’s Day Consumer Intentions and Actions” survey’s 10-year history.