Search Results for: coupons
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Marketing History: The 10 best promotions of the millennium.
There’s nothing like the turn of a century to get businesses peering through the mists of time to rediscover their origins. Brewers can look back to the
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Take Your Places and . . . Action!
Rapidly, almost insidiously, the World Wide Web has engulfed nearly every aspect of our lives. Before most of us even learned the phrase “universal resource
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Expanding Planet: Giant Eagle gives U-pons a try.
Giant Eagle, Pittsburgh, is the latest grocer to offer online coupons via Planet U, San Francisco. Planet U’s U-pons Internet Coupons program lets Giant
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This Is A Test
Perhaps the most significant trend within the dot-com community is online companies diverting promotional dollars into traditional media outlets, such
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DVC
The New Jersey innovator blazed paths into healthcare marketing, brand-building, and the Internet. Now, 20 times bigger than it was in ’91, the former
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Will it fly?
Quick: What’s on the back of your plane ticket? Next time you look, it might be an ad. Ha-Lo, Niles, IL, is selling Fly Paper – ad space on tickets, boarding
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Cast a Giant Shadow: Warner Bros. film even gets political support.
Ever hear of a video release being lauded on Capitol Hill? You have now.”The Iron Giant demonstrates that Hollywood’s capacity for great children’s cinema
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INTERNET: Piggy Backed
Online couponer CoolSavings.com joined the offline advertising fray with a $15 million TV and radio campaign casting its piggy bank mascot as ceo (although
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Grills and Gridirons
Drive-thru restaurant chains Checkers and Rally’s, Clearwater, FL, broke their largest-ever marketing campaign last month with a national effort utilizing
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Coke’s European Resurgence
Coca-Cola tried to put the fizz back into its European marketing with a series of promotions aimed at winning over skeptical consumers after a summer