Search Results for: coupons

  • Marketing History: The 10 best promotions of the millennium.

    There’s nothing like the turn of a century to get businesses peering through the mists of time to rediscover their origins. Brewers can look back to the

  • Take Your Places and . . . Action!

    Rapidly, almost insidiously, the World Wide Web has engulfed nearly every aspect of our lives. Before most of us even learned the phrase “universal resource

  • Expanding Planet: Giant Eagle gives U-pons a try.

    Giant Eagle, Pittsburgh, is the latest grocer to offer online coupons via Planet U, San Francisco. Planet U’s U-pons Internet Coupons program lets Giant

  • This Is A Test

    Perhaps the most significant trend within the dot-com community is online companies diverting promotional dollars into traditional media outlets, such

  • DVC

    The New Jersey innovator blazed paths into healthcare marketing, brand-building, and the Internet. Now, 20 times bigger than it was in ’91, the former

  • Will it fly?

    Quick: What’s on the back of your plane ticket? Next time you look, it might be an ad. Ha-Lo, Niles, IL, is selling Fly Paper – ad space on tickets, boarding

  • Cast a Giant Shadow: Warner Bros. film even gets political support.

    Ever hear of a video release being lauded on Capitol Hill? You have now.”The Iron Giant demonstrates that Hollywood’s capacity for great children’s cinema

  • INTERNET: Piggy Backed

    Online couponer CoolSavings.com joined the offline advertising fray with a $15 million TV and radio campaign casting its piggy bank mascot as ceo (although

  • Grills and Gridirons

    Drive-thru restaurant chains Checkers and Rally’s, Clearwater, FL, broke their largest-ever marketing campaign last month with a national effort utilizing

  • Coke’s European Resurgence

    Coca-Cola tried to put the fizz back into its European marketing with a series of promotions aimed at winning over skeptical consumers after a summer