Search Results for: coupons

Karmio is a new startup aiming to offer consumers coupons for rare services, unlike the vouchers on bars, restaurants and cruises offered by Groupon and LivingSocial. “Each coupon you buy will help a cause — whether it is getting clean water or school supplies to a community across the globe, or developing a community garden […]

There’s confusion about what Apple’s Passbook actually offers. It’s an amalgamation of loyalty cards, promotions, tickets and mobile payments, among other things. The advantage it has is its central position at the operating system level and the ability developers have to build Passbook functionality into their apps. This “unification” aspect is important in an app […]

Merchants running deals with providers like Groupon and LivingSocial face many challenges, ranging from how to handle the traffic a daily deal will bring into their establishment, to ensuring profitability despite the steep discount being offered, to figuring out how to build long-term loyalty. Thankfully, there are many tools, companies and solutions out there offering […]

GroupRaise.com is setting out to help restaurants in a way that’s vastly different from the approach the likes of Groupon and LivingSocial are taking. The new company is helping restaurants host in-restaurant fundraisers, which it says is a “proven way of getting large groups of customers who come when restaurants want them, spend more, and […]

Monetate, a company offering conversion and optimization solutions for brands, put together an infographic sharing some stats (from various sources) and tips for retailers regarding flash sales. Among the pieces of information shared are: Email drives 18 percent of referral traffic for flash sales, followed by social media with 13 percent and search with 11 […]

CPG brands are struggling to make Pinterest work for them. Here’s some must-do tips for consumer brands working in the new space from Tenthwave social strategist Jaime Hoerbelt.

Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping season.

Facebook is taking a big step in a new direction by testing its own mobile ad network, which signals the company shifting away from traffic monetization and toward data monetization. The social network has also introduced a feature in its Pages Manager App allowing users to purchase Promoted Posts on their mobile devices. Meanwhile, a […]

CPGs examine their customer data more closely and push to apply their loyalty-program analytic standards to mass advertising.

According to Velti, a mobile marketing and advertising technology and solutions provider, the iPhone 5 is set to become very prominent very quickly, something mobile marketers should take note of. Velti’s “State of Mobile” report for August took a look back at the iPhone 4S and how it fared in the months after its release. […]