Search Results for: coupons

Nielsen recently published “State of the Media: The Social Media Report 2012,” a whopper of a recap of all things social media from the past year. Among the many interesting findings in the report is that a third of people say ads on social networking sites are more annoying than other online ads. Also, Asian […]

Armed with plenty of information about their customers’ habits and whereabouts, AT&T and Verizon Wireless are getting in on the daily-deals game. Both mobile carriers are offering customers location-based coupons and daily deals. AT&T Alerts is an SMS location-based offers platform. Verizon Selects, a pilot program, leverages the demographic information stored in its customer databases, […]

All that hard work brand managers have been putting into social media appears to be paying off. Some 70% of consumers in a new study from SocialVibe, conducted by GfK, reported making a purchase as a result of participating with a brand socially.

Google has acquired couponing platform Incentive Targeting, both for the expertise of the company’s employees and for its capabilities. Incentive Targeting enables CPG and grocery businesses to run promotional campaigns on its self-service website, though its technology can be applied to other industries. “Our unique approach slashes the cost, time, and effort required by letting […]

Smartphones, tablets, great deals and viral sharing push Cyber Monday spending.

This new survey from the Shopper Technology Institute unveils how CPGs use coupons.

Arm & Hammer is using a mobile coupon as a way to gather customer intelligence from some retailers not willing to share that data.

If Groupon is counting on the holiday season to give its struggling business a boost, it’d better think again. According to a new study from Ipsos Public Affairs and Offers.com, daily deals are significantly less popular this year than they were last year. The study found that 71 percent of respondents say they shop online, […]

A startup in Portland, Maine, called Birthday Coups is entering the online coupon arena with its platform enabling businesses to send coupons to customers on their birthdays. “Where we’re really looking to help is with current customers and making them happier, rather than getting a bunch of bargain hunters through the door who may or […]

According to Spotzot, a location-based advertising startup that tracks the activities of mobile shoppers, found that the top shopper interest categories for more than 1,000 retail chains are: 1) women’s shoes; 2) mobile and tablets; 3) face and skin care products; 4) handbags; and 5) laptops and desktops. Spotzot also found that 8 out of […]