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The outlook is blonder and greener for MGM as it prepares for next month’s sequel to one of its most successful films in recent years. Legally Blonde

Back in 1967 you could pull into an ESSO gas station and, with a fill-up from the attendant, get a scratch-off game card that reminded you to Put a Tiger

Eric Mower admits 2002 was a tough year but his agency still moved to 26th place in our ranking from 44th last year. We’re feeling vindicated this year

Patent holder Laurie Cairns has not sued any marketer for using online fullfilment technology she patented in 2001, as reported in PROMO’s Annual Report

DESKTOP COMPANION See You Again Software, Riverdale, NY, allows smaller brands to elbow their way onto the Windows Desktop, formerly the exclusive domain

ASK THE PROMO PRO Have a question about event insurance or that Connecticut tax recently imposed on advertising services? Just ask one of our experts

We’re all familiar with the marketing mix: advertising, consumer promotion and trade promotion. Brands can, and do, spend money on all three. However,

What should marketers do to entice people to visit their Web sites and spend money? For starters, they should learn the simple truth that customers want

NOW THAT THE MUSHY flowers-and-candy Mother’s Day season has passed, it’s time to break out the power tools for Father’s Day. The Hallmark Channel is

Days Inn Worldwide hopes to drive incremental room nights at its 1,900 hotels with its Sizzlin’ Summer Days promo offering Hot Deals, Hot Meals and Cool