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Dasani has teamed with Lance Armstrong in two promotions tied to his attempt at winning a sixth Tour de France this summer. This month, the Go for Six instant-win game offers participants a one-in-six chance at winning some Armstrong related prizes each …

General Nutrition Centers has formed a promotional alliance with the largest walking club in the U.S., the American Volkssport Association. AVA’s 350 local clubs will meet at GNC stores to begin (and end) group walks, which average 75 participants each. …

McDonald’s offered samples of Coca-Cola’s new mid-calorie cola, C2, last weekend in some of its restaurants. Twenty-seven restaurants in Atlanta, New York, Chicago, Los Angeles and Orlando gave away a 12 oz. can of C2 with any purchase. Drive-thru …

Las Vegas-based 21st Century Technologies Inc.’s portfolio investment company prizeWise Inc. began its national advertising campaign Thursday with banner

New Line Home Entertainment is gearing up for the launch of Elf on DVD this November. The popular holiday flick starring Will Ferrell from Saturday Night Live fame has already acquired two major partners—Wendy’s and Unilever. Wendy’s will launch a …

STARZ: has named Minneapolis-based Fallon Worldwide as its new media agency of record. This assignment will take effect immediately and includes strategic media planning and buying in connection with Starz’ 13 digital movie channels in addition to Starz …

Coupon recap Counterfeiting and altering manufacturer’s coupons is clearly a fraud. However, coupon bears two sources of information a barcode

New names rise to the top of the rankings, some on the strength of their campaign work, others through steady growth.

2004 Rank Agency/Primary Services 2003 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 CoActive Marketing Group Great Neck, NY John Benfield

There’s a strong family resemblance between AMP and its sister 360 Youth. AMP execs want to change that—and hang out with an older crowd.