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Sony will post shoppers’ holiday wishes to loved ones in interactive window displays of its 14 Sony Style retail stores this season. “Holiday Wishes” kiosks in Sony Style stores let shoppers choose pictures and words to craft a personalized holiday …

Stop & Shop, Paw Paw Shopping Center and Supervalu were each honored last month for their innovative uses of electronic marketing. They received awards at the annual Global Electronic Marketing Conference (GEMCON), an event for retailers, manufacturers, …

CoolSavings Inc. reported a net loss of $700,000 for the third quarter, compared with a net loss of $500,000 last year.

Direct Media Inc. assumed management of the Creative Irish Gifts catalog list yesterday. Records for 133,428 who made purchases over the last 12 months are available.

Beginning in our July issue, PROMO looked at the impact the mobile phone messaging channel is having on brand marketing. That month, we looked at how

WHAT RETAILER has sold the most copies of Ray Charles’ final CD, Genius Loves Company? Starbucks. Surprised? That’s just one of the marketing gems you

Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called

For the second year in a row, a World Cup tie-in has taken the top Globe award given by the Marketing Agencies Association Worldwide. The Gran Prix Globe

NEW LISTS North Shore Animal League North Shore Animal League America has brought out three new lists. The NSAL America Senior master file is the largest, with 386,821 donors from the last 12 months. The average contribution was $8. Next is the NSAL …

An on-cup promotion is underway that uses Blockbuster incentives to drive sales of Coca-Cola products at Subway restaurants. Customers who buy a Fresh Value Meal through Nov. 14 will get a co-branded Blockbuster/Subway cup with a “peel and reveal” …