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American Express Launches Rewards Card for New Yorkers Expanding its portfolio of specialty credit cards, American Express launched the IN:NYC card that rewards account holders for eating, drinking and enjoying the nation’s largest city and cultural …

Kraft Foods targets New Year’s dieters with a sweepstakes and on-pack push for its South Beach Diet tie-in, using the tagline “Life is Better on the Beach.” Kraft touts its South Beach Diet tie-in on-pack Northfield, IL-based Kraft bows a new South …

When Visa signs on as an event sponsor, it goes all out. It is currently in relationships with the Olympic Games, the National Football League, NASCAR,

Every now and then, a story will hit the newswires, recapping a small event because of it has some sort of unique nature or oddness. The clip then picks

General Mills kicks off the new year with a weight management program tailored to individual consumers.

Mills also will give a total of $500,000 to retailers to partner with non-profits that run health, nutrition and fitness programs. This is the first time that the General Mills Foundation is distributing grants through retailers.

General Mills kicks off the new year with a weight management program tailored to individual consumers. Mills also will give a total of $500,000 to retailers to partner with non-profits that run health, nutrition and fitness programs. This is the first …

Chick-fil-A is at it again. The QSR is giving away $26,000 in free food in 15 minutes to celebrate the opening of its second “in-line” restaurant concept, this one in North Carolina. The first 100 adult customers on line by 7 a.m. at the opening today …

NESTLÉ S.A.: plans to buy 49% of Wagner Tiefkuehlprodukte GmbH, a privately held German maker of frozen pizzas. The deal is expected to close Jan. 1 following regulator approval. SMITH & WESSON CORP.: has entered the recreational billiards market with a …

Pepsi-Cola North America has teamed up with one of NBC’s most watched television shows, The Apprentice, to award one lucky winner and a guest a chance to win tickets to the season finale through an online sweepstakes. Pepsi-Cola randomly chose one …

A second spirits company has signed as a NASCAR sponsor after the car racing series lifted its decades-long ban on such partnerships. The Jack Daniel’s Distillery has entered into an agreement with Richard Childress Racing (RCR) as the primary sponsor …