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CoolSavings Inc. reported net income of $1.5 million for the fourth quarter, flat with last year.

Consumers worry that marketers have too much personal data, but that doesn’t keep them from using supermarket loyalty cards, according to a Boston University study. Consumers are dismayed by their general lack of privacy, but they’re more likely to …

I was chuckling over the typical ad for the 2005 Dodge Dakota The only V8 truck under $20,000then, under the photo, As shown, $30,360. Recognizing that

Marge Simpson lets her hair down in the new Dove commerical If Wilma Flintstone had a squirt of styling gel back in the old days in Bedrock, she may have been able to better manage that stiff, high-flying orange hairdo. That’s one of the premises for …

Shania Twain sings on DVD, not discs Procter & Gamble taps its four-month-old partnership with singer Shania Twain to launch a new disc for its Scentstories by Febreze air-freshener system. The scent (not music) disc, Shania’s Wishes for Spring, …

As part of the nationwide launch of its new Fresh Toasted Subs, Subway Restaurants is inviting fans to enter a new contest by submitting their original toasts honoring the Super Bowl. The QSR said the Super Bowl XXXIX Post a Toast Contest is an …

Insert media are all the rage now. They’re not new, and in fact have seemingly been around forever. They used to be called “alternative media” and probably were called something before that.

Musselman’s Apple Sauce targets resolution-makers with a health and wellness on-pack offer. On-pack: health club guest passes The Musselman’s Guest Pass promotion puts health-club guest passes on packages of apple sauce. The passes are good for two …

Consumers can have their ice cream cake and eat it too, perhaps in Versailles or London. They just need to enter to win an all-expense-paid trip to France or England via a new sweepstakes sponsored by Baskin-Robbins and The History Channel. The “Let …

Redi-Mail Direct Marketing has acquired PPS Medical Marketing Group Inc. for an undisclosed sum.