Search Results for: coupons

All marketers know that sales, coupons, and other promotions can yield short-term gains. But a holiday 2004 study by ForeSee Results, a Web development strategic firm, confirms that such offers don’t necessarily build long-term loyalty.

Ask Jeeves, the search engine ranked as the fifth most widely used by consumers, has agreed to be acquired by IAC/InterActive, the investment firm led by media mogul Barry Diller with a smorgasbord of online product and service sites.

Some 1.5 million consumers who purchased dietary supplements are named on the Sharper Mind file. The sources are space advertising, point-of-purchase coupon redemptions, online transactions and catalog sales.

Direct Media Inc. has been appointed manager of DCA Business Media’s
Shoot magazine list. A total of 14,231 paid subscribers are available.

Big Idea, a subsidiary of Classic Media LLC, and Applebee’s Neighborhood Bar and Grill have kicked off a three-month long promotion tying in kids meals with the latest VeggieTales episode release. Applebee’s, Tyson Foods offer separate promos for …

Scott’s gets a jump on summer The Scott’s Co. is prepping gardeners for summer through a joint promotion with Home Depot. The Extend Your Summer sweepstakes backs the latest line extension of Scott’s RoundUp weed control brand. RoundUp Extended …

A handful of U.S. retailers, Canadian packaged goods marketers and at least one film studio in Canada are mulling the use of MoxyCard, a CD-ROM-based gift card set to launch this spring. MoxyCard adds CD content to gift cards The credit card-sized …

Wisconsin Milk Marketing Board touts Wisconsin cheese with an on-pack/online instant-win game awarding $1.6 million in prizes. UPCs and FSI codes serve as gamepieces The Win in a Flash game lets consumers play with a UPC code from a package of …

Eastman Kodak Co. is leveraging its NASCAR sponsorship with a sweepstakes and promotion that allows consumers who are making prints at one of its locations to receive a NASCAR souvenir photo. Beginning yesterday, both the printers and collectible photos …

ALC Data Management has been named list manager by Lodestone Solutions,
a medical database developer. The appointment covers four files the
largest with 877,000 records is the Lodestone Solutions Heathcare
Professionals master file.