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Sports Illustrated for Kids is taking to the streets again this summer with No Limits Tour 2005, featuring live performances from some of the best athletes on BMX bikes and skateboards and a host of sampling opportunities from top brands. The No Limits …

Retailer KB Toys will give one kid a taste of space through a June sweepstakes with the Kennedy Space Center Visitor Complex. The Astronaut Training Experience Sweepstakes will award a grand-prize trip to the space center to meet a NASA astronaut and go …

Starburst Fruit Chews is out with an on-pack promotion that taps a hot duo: teens and cell phones. The More Juice, More Bursts instant win and sweepstakes game is promoted on more than 60 million packages. Participants have two choices: they can text in …

Improvements Uses Multi-Channel Personalization In its Spring 2005 edition, the home catalog Improvements goes beyond the typical use of personalization, and drives customers online. On the back cover of the 80-page book, laser printing directs …

2005 Rank Agency/Primary Services 2004 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 Alcone Marketing Goup Irvine, CA Matthew Alcone 949-770-4400

While virtual fulfillment gets all the buzz these days think downloadable tunes and tones, wallpapers and games most brands still promise some type of

When direct marketers began to use the Web, a question emerged: Who’s responsible for it? Was it a technology project? Some companies came to that mistaken

Sweet’N Low plays up its iconic pink packet with a tie-in to MGM Studios’ upcoming flick The Pink Panther. Sweet’N Low revives the panther as he paints the town pink The Think Pink campaign uses TV, P-O-P, special packaging and a Web site redesign to …

A tease for Postfuture Version 4.1, Enterprise Edition by Harte-Hanks

Sara Lee Foods kicks off summer with a Memorial Day rebate offer for Ball Park franks. The effort, dubbed Free Frank Friday, invites shoppers to buy a package of Ball Park Grillmaster Franks this Friday, May 27, then mail in a rebate form to get back …