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Here are 4 mobile tactics retailers can use to bring consumers into a brick and mortar store.

A mobile marketing tour is an important marketing component in Red Roof’s launch of its new PLUS+ lodging properties.

Fiskars (think orange-handled scissors) is on the road letting people try its loppers and trimmers and taking note of measurable metrics in a variety of ways.

Discover how brands like Tic Tac and McDonald’s are using mobile to connect with consumers and boost their brand profile.

Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?

Here are six tips for improving your triggered marketing efforts, both locally and globally.

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.