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AirTran Airways has teamed up with XM Satellite Radio and Andretti-Green Racing (AGR) for a sweeps that will give four racing fans the opportunity to experience the Indianapolis 500 on May 28.

E-Diets.com Inc. has selected MetaResponse Group to manage the
E-Diets.com Paid Membership postal master file. More than 1 million
names are available.

McDonald’s USA is providing free Wi-Fi Internet services to attendees at the 2006 Electronic Entertainment Expo (E3 Expo), and is offering consumers a chance to sample the service via a coupon offer.

Denny’s restaurants are sending consumers bowling under a new in-store promotion to further extend its support of the Pro Bowlers Association.

Sunbeam Products’ greatest invention last year may have been its trip to the movies. The resulting campaign took the 2006 EMMA for best film tie-in.

An NFL partnership last football season was just what Burger King (BK) cooked up to promote a limited time only burger and fries offering. The fast food

The appliance brand dove into its first-ever film tie-in with 20th Century Fox’s Robots, matching Sunbeam products to the animated film’s characters.

7-Eleven is serving up Pizza and a Movie this summer to tout its fresh foods, especially the just-launched P’EatZZa Sandwich. The chain’s two May-June

ConAgra boosted Orville Redenbacher’s popcorn sales 23% when it leveraged the popularity of ABC’s Lost drama series with a Lost in Hawaii sweepstakes

NEW LISTS Bauer Publishing More than 200,000 active subscribers are named on Bauer Publishing’s enhanced entertainment master file. All of Bauer’s entertainment