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Learn why Michael Guyer, vice president and director of marketing at International Direct Response Inc., believes e-mail and postal list pricing parity is inevitable.

Papa John’s is marking the debut of Superman Returns on DVD in a big way—a fully loaded pizza.

Heinz Ketchup is taking diners back to the 80’s with a Trivial Pursuit sweepstakes that starts out in restaurants and ends up online

A new direct-mail effort from automaker Chrysler is targeting 3.4 million potential buyers with a $1,000 bonus cash incentive.

There’s an old saying that Timing is everything, and truth be told, it really is.

Yule Flip Peppermint Chip. What’s that? It’s the new Blizzard flavor from Daily Queen. Granted, some of us missed it.

So much for glacially paced evolution. Promotion marketing took defined strides this past year.

Christmas is back. Not that it ever went anywhere, but retailers are using the name in their marketing after years of preferring the more generic What

Want to create brand impact? Hand out an item that can be found in most women’s purses, especially at this time of year. Tissues.

Talk about inspiration: Every one of this year’s Market Leaders created a groundbreaking campaign, or made some other contribution to the promotional