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Norwegian Cruise Lines Corp. is taking consumers for a ride as part of a new sweepstakes tied to NBC’s The Apprentice.

NBC took to the streets this month to promote its new show, Heist, handing out premiums and driving people to an online sweepstakes for a chance to win $5,000.

Starbucks Coffee Co. is testing consumers’ love of puzzles and knowledge of the company with an on-going crossword contest that promises coffee for life.

(Multi Channel Merchant) With four separate national data security breach notification bills being drafted in Washington, the Direct Marketing Association says the odds are “much higher” that one of them will pass by the end of the year.

Pfizer, Inc., the maker of Listerine, has filed suit against Procter & Gamble for alleged false advertising claims that give P&G unfair advantage in the mouthwash category.

Cabela’s Targets Spring Turkey Hunters Cabela’s, the multichannel hunting and fishing outfitter, mailed a specialty catalog targeting wild turkey hunters. Entitled Spring Turkey 2006, the book offers all the essentials for a successful hunt, with …

Regulators have marketers squarely in their sites these days, particularly those pitching to children and consumers of pharmaceuticals.

Before Katrina hit, New Orleans hosted 115,000 small businesses. According to some estimates, as many as half may never open again. DesireNOLA, a tax-exempt nonprofit organization launched in early September, is providing cash grants, as well as pro bono consulting services from newly graduated MBAs to those that have. To date, it has awarded, or is preparing to give away, more than $80,000.

An article in the February issue reported that Eastman Kodak Co. has renewed its sponsorship of the Olympics through 2012. The sponsorship runs through

Direct Newsline spoke with Raymond P. Fisk, professor and chair of the Department of Marketing & Logistics at the University of New Orleans