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Whether trains, planes or cola, Richard Branson is bent on putting his brand on any industry he deems as needing a well-run enterprise. And after 37 years of diverse endeavors his brand, Virgin (or, formally, the Virgin Group of Companies) has been stretched without breaking.

As we look ahead to the 2007 marketing arena–and below are my picks for the 10 trends most worth watching–we should do so with both wonder and cynicism, cheering greatness and booing duplicity.

Utah officials expect foreign companies to pay to scrub their lists against its cockamamie do-not-e-mail registry. Or at least that’s the conclusion we drew after an e-mail exchange with a spokeswoman.

Little Debbie, in a marketing partnership with NASCAR, is giving out prizes to consumers who watch its online commercial and correctly answer a question.

According to DoubleClick’s affiliate network arm, Performics, online marketers could be in for a huge holiday season. This is assuming that a general rule remains true to form.

It started like an urban myth. Someone discovered that if you drop a Mentos mint into a bottle of soda you produce a geyser that can shoot 20 or 30 feet

A long-time anti-spammer has filed a lawsuit seeking $27.4 million against e-mail marketing firm OptInRealBig, its founder Scott Richter and four of his alleged clients.

TARGUSinfo Announces Launch of New Lead Verification Solution for Co-Registration at the Online Lead Quality Summit

– Learn about oDesk and how you can hire offshore programmers
– Find out how you can be certain what your developer is actually working on
– Discover how oDesk raised its venture capital

KFC is rolling out a promotion around its newest Snacker sandwich that will have consumers replaying a TV spot to find a hidden message.