Search Results for: correction

SURE, THERE’S A LOT OF buzz about Web 2.0. But no one agrees on what it really means. Some say it’s a new technology. Others, a social movement. Still

(Searchline) In a just and well-regulated world, buying your company’s brand as a search keyword would at least guarantee that the folks who searched on that brand name would be herded to your sponsored listing, wouldn’t it?

If the latest survey sponsored by the National Retail Federation (NRF) is correct, consumers are planning on giving the gift of green to U.S. retailers this holiday season. The survey, conducted by BIGresearch, indicates that the…

NEW LISTS Collectible America The names of 17,000 buyers and 10,000 inquirers from the last 12 months are on this catalog’s list. The unit of sale ranged

American Airlines is launching a host of regional promotions plugging its international service from Chicago’s O’Hare International Airport, dangling chances to win free airfare to anywhere in the world.

Starlight Starbright’s Appeal has Star Power Two recent mailings from the nonprofit fundraiser Starlight Starbright Children’s Foundation include a personal appeal from actress and children’s book author Jamie Lee Curtis. The organization assists …

It had been two weeks since I’d left my hometown. I hadn’t planned on taking take time off, but a set of compiled names I’d rented to a client was somehow used for a sweepstakes mail package – without my consent, of course.

After that mailing went out, I’d been informed by angry recipients that I might have already won a horizontal forwarding address. To postpone becoming a permanent resident on the do-not-promote lists, I decided to take a furlough in San Francisco, at least until the rainy season ended. I’d try to keep my hand in the list business, though.

My name is Sam Chaid, but in the trade I’m known as the Segmentation Shamus. I carry a data card.

When it comes to analytics, is there such a thing as too much information? Very much so, and here’s a nifty trick to find out if you’re going too far: “If you can’t remember all your metrics, you are probably measuring too many,” says Bruce Detweiler Breckbill, vice president of direct sales for Lehman’s, a Kidron, OH-based marketer that sells a variety of household products that don’t rely on electricity.

– Learn How You Can Incorporate RSS In Your Marketing
– Discover How Affiliates Can Use RSS To Generate Revenue
– Find Out How ad:tech Is Using RSS As Part Of Their Marketing Program

Disney Publishing Worldwide has released a list of 125,000 subscribers
to Wondertime magazine. This title targets mothers with children up to
age 6; 54% have two or more kids.