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Names in the News Inc. recently assumed management of the Southern
Poverty Law Center

Previously, in this column, we covered the subject of affiliate pre-screening. That’s a good start to make sure that you don’t end up with rogue affiliates.

International House of Pancakes (IHOP) is teaming up with Minor League Baseball to celebrate its upcoming 50th birthday via a cross-country summer road tour.

World Wrestling Entertainment, Inc. honcho Vince McMahon is looking to draw a few more viewers to “WWE Raw” with a weekly $1 million giveaway during the USA Network show.

Millard Group Inc. has been chosen to manage half a dozen magazine
circulation lists and a combined master file for Southern Progress Corp.

When State Farm was considering a promotional strategy to reach Hispanic consumers, the home and car insurer settled on a core cultural interest for Americans

A solid compliance program requires that you genuinely check new affiliates before allowing them to run your offers.

Sometimes, a public relations rep can do more harm than good for a company. Read why Kraig Smith says you need to monitor your PR teams actions and reactions

As I speak with people in the industry who are interested in the subject of compliance, it’s become plain that there is no central repository for information on the subject.

When it comes to reaching shoppers, in-store samples, package ads and coupons are influential, according to a recent survey.