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This week, we received the most irritating letter from my son

At one time, the thought of brands flocking to tie into a movie about vampires would have seemed as likely as a cruise-ship line marketing around “The Poseidon Adventure”

Thanks to the recession, the counts of many lists have gone down. So, what are you supposed to do to counteract decreasing file sizes? Where are you supposed to get names from so you can eventually build your own universe? Should you hoard your house file names? If everyone does that, where can the new names come from? How do brokers, managers and mailers operate in this kind of environment?

We have waited a long time. Those with a proclivity for social media and a passion for more empowered patient care are speculating vigorously about the FDA Public Hearing on Nov. 12 and 13

Many companies try to coincide new product releases and/or news releases around Ad:tech New York. And each year we can almost count on something noteworthy occurring during this period. Unfortunately, several…

The Coalition Against Unsolicited E-mail has sent a letter to Canadian Prime Minister Stephen Harper supporting the passage of Canadian anti-spam bill C27 that employs what has to be some of the silliest reasoning in the history of Internet advocacy.

Wait a second. What? What was that? Oh yeah. Right.

CORRECTION: The Coalition Against Unsolicited E-mail has sent a letter to Canadian Prime Minister Stephen Harper supporting the passage of Canadian anti-spam bill C27 that

Many experts lately have been decrying efforts to kill or gut an anti-spam bill working its way through the legislative process in Canada.

In a partnership with the New York Road Runners club, Toyota will give entrants a chance to get some literal mileage out of this year’s 40th running of the ING New York City Marathon

As useful as a single marketing strategy covering every industry and every consumer demographic would be, the chances of success with a ‘one-size-fits-all’ approach are close to zilch.

Gmail users appear to be more engaged with the marketing e-mails they receive in their inboxes than their Hotmail, Yahoo! and AOL counterparts, according to a recent look into stats by e-mail marketing service provider MailChimp.