Search Results for: correction

What does a list cost? In the e-mail arena, way too much, list marketers and mailers are grousing. And it’s not because the base list price has changed

NEW YEAR’S GREETINGS I read Ray Schultz’s New Year’s curmudgeon column (Direct Hit, January) thinking it quite uncharacteristic of him. I wanted to counter

I’ve said it before in these pages and I’ll say it again: I enjoy reading Vanity Fair, with its lengthy profiles of shallow celebrities. What fabulous

Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception

She is now the grande dame at an agency that sees itself as a grande dame of the promotions industry. But grand doesn’t equal staid, and Jean Mojo has

The author’s bio was inadvertently dropped from DIRECT’s January feature Make It Your Mission. The piece was written by Jennifer Rigley, director of customer

Levi Strauss & Co., San Francisco, last week broke the Levi’s Type 1 Jeans Gold Rush game to support the launch of classic-style Type 1 jeans. Levi’s

Dr Pepper/Seven Up Cos. launched the soft drink picture the 7UP logo, upside down by auctioning off the first 31 cases. The early-November launch put

The meta keyword tags may be the dinosaur of search engine optimization but it is still important when optimizing for MSN search. The meta keywords tags

A story in Monday’s Newsline incorrectly stated that there is a new manager of the Eddie Bauer catalog files. ALC was named exclusive broker for Eddie