Search Results for: content marketing

Toronto-based The Wolf Group in April acquired The Grand Group, a Chicago-based promo agency with clients including Old Navy, Jim Beam Brands, Kraft Foods,

NOT SO LONG ago, cable and broadcast networks relegated direct response television advertising to late-night programming.Those days are gone. Now, they’re

SELF-REGULATION was the magic word during the Direct Marketing Association’s Government Affairs Conference last month at the Watergate Hotel in Washington,

DMA Picks Up Internet Group THE DIRECT MARKETING ASSOCIATION has acquired the Internet Alliance (IA), an Internet trade group. IA will be operated as

AFTER HANDING OUT 100,000 co-op giveaway bags to departing Super Bowl fans in January, Bob Perlstein, president of LCC Inc. in Atlanta, was so enthusiastic

NO WONDER YOU’RE in a bad mood. It’s late, and you’re proofing a catalog page when you realize that the photo and the caption have nothing to do with

Strong offline brand identity, e-mail newsletters reminding customers of their subscription, and unique and varied content highlighted the suggestions

HouseHold Direct Inc., Southbury, CT, plans to launch a new Web portal aimed specifically at affinity markets on the Internet.A portal is a hub or gateway

Reader’s Digest, Pleasantville, NY, has launched a new magazine, Reader’s Digest Your Family, aimed at parents of infants through children age 6. The

NBC, the television unit of General Electric, is consolidating the Internet assets it held with Xoom.com and Snap.com to form a new company, NBC Internet,