Search Results for: content marketing

Surprised at how rapidly e-mail marketing has grown? Think of it this way, offers Deb Goldstein, president of IDG Communications List Services, Framingham,

Whole Foods Market – a purveyor of organic foods, healing remedies and the down-to-earth lifestyle such things engender – is taking a decidedly synthetic

double-digit click-through and response rates are leading Boise Cascade Office Products Corp. to increase its investment in e-mail marketing.Itasca, IL-based

Ask direct marketers to name their frustrations, and they’ll say that keeping good employees is a nightmare. The best people are distracted – beckoned

DMers and Net heads try to warm up to one anotherNot long ago during a presentation at a direct marketing conference, the young CEO of an Internet company

By combining state-of-the-art technology with a deft human touch, Southeastern financial services giant SunTrust Banks is growing its business one customer

Suddenly it seems like every business in the country has a Web site – from industry giants like Microsoft and General Motors to the corner pizza joint.

Musicland Group, Inc. the corporate parent for four retail chains, has learned that marketing works best when promotions are highly personalized and targeted

“Permission Marketing”, Seth Godin, Simon & Schuster, 242 pagesNow that the Direct Marketing Association has made adherence to its privacy principles

If the new business model requires that firms overhaul themselves to offer individualized service, Royal P. Farros has an advantage: He started out that