Search Results for: content marketing

Summer may be right around the corner, but the marketers at Time Warner, New York City, are already thinking about October.Time Warner is bringing Scooby-Doo

Online consumers don’t trust direct marketers to self-regulate spam and support government restrictions on e-mail campaigns.That’s the conclusion of a

Promotion shop Louis London apparently made an appropriate name change: The agency now known as Momentum zoomed out of Disney World in March with five

I can’t wait until the day when online promotions are no longer treated as “new and different.” Soon, the vast majority of Internet campaigns will be

Astaire and Rogers. Lerner and Loewe. Newman and Redford. Bert and Ernie. America has always loved a good partnership, from the time when companies first

New Page 5 Astaire and Rogers. Lerner and Loewe. Newman and Redford. Bert and Ernie. America has always loved a good partnership, from the time when companies

brooklyn Union has found a major new lead-generation tool – an online business reply card connected to its Web site. Web responses accounted for 10% of

Q: What is the only college to offer a bachelor of science degree in direct marketing?A: The Fashion Institute of Technology.Come again?That’s right.

The U.S. Postal Service has imposed new mailing eligibility rules that it has adopted to implement the Deceptive Mail Prevention and Enforcement Act (DMPEA).The

egghead, which closed its last retail store three years ago, has revitalized itself as dot-com company. The Menlo Park, CA-based firm posted sales of